If the curb rash on the rim is mostly cosmetic, you’ve got a few choices depending on how bad the damage is.
For minor scratches and abrasions, there are DIY kits out there. These usually come with sandpaper, filler, and paint to spruce up the rim’s appearance. But bear in mind, they won’t cut it for deep gouges.
For more serious curb rash, going the professional repair route is smarter. Technicians use nifty techniques like sanding, buffing, and repainting to bring the rim back to its former glory and functionality.
If the rim has deep gouges, cracks, or bends, replacement is the only way to go. Driving with a damaged rim can mess with handling, cause vibrations, and even damage the new tire.